Mark your calendars! Small Business Saturday^® this year is November 28th. Since 2010, this day has been dedicated to supporting small businesses and local communities across the country. Last year, 88 million people got out to Shop Small^®, making this "small" day a pretty big deal. 

If you own a small business be sure to take advantage of the free marketing materials you can use to promote the day and encourage shoppers to visit your business. The more you do to promote it, the more customers you'll see come through your door. 

If you're interested in shopping small, click here to find participating businesses for dinning, shopping, entertainment and more. You'll find a great tool to search for local merchants in your community that you can help support with your loyalty over the holiday shopping season.

Not only is PartnerShip a small business, but we also actively support thousands of other small businesses across North America with discounted shipping services and unique, value-added shipping solutions. We're glad to support this annual event which is sponsored by American Express. For more information on PartnerShip services and how we can help support your small business, click here to contact us.

PartnerShip prides itself on being able to help businesses of all shapes and sizes save on their shipping costs. Small businesses are an integral part of the United States economy and, every year since 1963, the President of the United States has issued a proclamation announcing a National Small Business Week recognizing the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. This year, May 4-8th has been designated as the week to highlight the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories.

The U.S. Small Business Administration (SBA) is the organization that coordinates this yearly event, and has designated this year's theme as "SBA: Dream Big. Start Small."

The week will highlight small businesses with events in Miami, Los Angeles, San Antonio, New York City and culminating in Washington, D.C. where national winners will be recognized and awarded.  Additionally, recognition events throughout SBA’s 10 Regions and 68 Districts will be held throughout the months of May and June.

If you're interested in learning more about National Small Business Week, you can visit the SBA website. There you'll find a schedule of both live and online events and other helpful information.

Small Business Trends recently posted an interesting article about benchmarks you should be using to evaluate your ecommerce strategy. Shipping is a significant component of the online retail process, and many of these benchmarks touch on this. Here are a few questions you should be asking yourself about your ecommerce shipping strategy. These benchmarks are based on data from the E-Tailing Group’s 17th Annual Mystery Shopping Study, which surveyed 100 top retail websites for their best practices. To get some insight from the customer side we also took a look at the UPS Pulse of the Online Shopper Global Study, conducted by comScore. 

How easy is your shopping cart to use and edit? Is make-or-break information such as shipping costs presented before the end of the process? Can the customer save key information securely?

It’s a good idea to be transparent about your shipping costs upfront. 63% of consumers say it’s important to provide estimated delivery date and shipping costs early in the shopping process. Not doing so could lead to cart abandonment. In fact, 50% of consumers abandoned a cart due to lengthy delivery times or when no delivery date was provided.

98% of retailers surveyed offer the ability to pre-populate information from a customer’s profile, including shipping address, credit card info, and billing address, which allows shoppers to check out faster. Additionally, 51% of shoppers say it’s important for retailers to “remember me” by not only saving order information, but also saving unpurchased items in their cart from a previous session as well.

How long does it take to receive orders? What types of shipping options do you offer and for what prices?

The average delivery time is 3.42 days for the top retailers in this survey. Shoppers are surprisingly willing to wait for most deliveries but also want the option for expedited service. 85% of online shoppers will wait 5 days or more for delivery, while 7 days is the average time shoppers are willing to wait for delivery.

How easy are returns? Is there a charge for returns or are shipping costs covered?

64% of retailers provide prepaid return shipping labels to make it more convenient for customers to make returns. 68% of shoppers say free returns shipping is key to a positive returns experience. On top of that, 52% of consumers want to see a return label right in the box. Taking these extra steps can influence a customer to pull the trigger on a purchase and also positively impact their overall satisfaction.

These benchmarks are a good starting point to assess where your ecommerce site ranks among some of the top retailers in the industry. If you’re looking to improve your online store, evaluating your shipping processes can be very beneficial. PartnerShip is here to help you determine the best way to manage your shipping and be more efficient. Click here for a free shipping analysis.

Small Business Saturday is a day dedicated to supporting small businesses across the country and has grown into a powerful movement throughout the past few years. Falling this year on November 29th, this day has been celebrated on the Saturday after Thanksgiving every year since being founded by American Express in 2010.

Not only is PartnerShip a small business, but we also actively support thousands of other small businesses across North America with discounted shipping services and unique, value-added shipping solutions. We're glad to support this annual event which is promoted by American Express, and also supported by FedEx - one of our key alliance partners - and countless other organizations.

Visit the Small Business Saturday website to read some success stories, find out what you can do to promote your small business, and discover where to shop small this weekend. For more information on PartnerShip services and how we can help support your small business, click here to contact us.

By working with the most reputable carriers in the country, we are able to offer our customers many different services to fit their shipping needs. One of these services is Cold Shipping Package provided by FedEx. This temperature-controlled packaging system for shipping sensitive products across the country or around the world serves as a needed solution to many of our customers shipping food, medicine, or anything else that needs to stay cold during transit. The packaging technology uses a special cooling device to evaporate water over time, maintaining a constant 2–8°C environment inside the package for up to 96 hours.

The Cold Shipping Package from FedEx features:

• Smaller, lighter packaging that weighs less than half of some gel-pack systems, which translates into lower shipping costs and labor savings.
• No complicated gel packing instructions since there’s no fridge or frozen preparation or preconditioning required.
• Peace of mind knowing that your temperature-controlled shipments are in the custodial control of the secure FedEx® network.
• Reusable boxes (replacement cooling devices available), making shipping to and from events and tradeshows easy and cost-effective.

What cold shipping package sizes are available?

If you would like to learn more about cold shipping options available through FedEx, go to fedex.com/coldshipping. There you can order supplies, get more information about cold shipping solutions, and read real world success stories. Also, be sure to check out the short video below about Cold Shipping provided by FedEx.

To learn more about packaging options and best practices, download our free white paper: The Ultimate Guide to Packaging Your Shipments

PartnerShip is a leading shipping solutions provider to small business nationwide. So, this week we'd like to officially celebrate small businesses across the country. Small businesses are the backbone to the U.S. economy and they're a primary customer segment for PartnerShip.

Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America's entrepreneurs and small business owners.

More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.

As part of National Small Business Week, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories.  Every day, they're working to grow small businesses, create 21^st century jobs, drive innovation, and increase America's global competitiveness.

If you're interested in learning more about National Small Business Week, you can visit the www.sba.gov/nsbw website. There you'll find a schedule of both live and online events and other helpful information.

Online retailers know how important it is to streamline the shopping experience for their customers. They constantly strive to have a well designed website, a well managed inventory, and a simplified shipping process. That's why FedEx offers online retailers a way to improve their ecommerce space with the FedEx Web Integration Wizard.

The FedEx Web Integration Wizard is a great tool for online retailers that don't have a dedicated developer, or for anyone looking for a simple way to integrate FedEx functionality to their website. Once this functionality is incorporated into your website, your customers can compare FedEx shipping rates and transit times, create shipping labels, and track the status of their shipments - helping to create a more engaging website and improve overall customer satisfaction.

How to get started:

1. Create or locate a page on your site where shipment information will be featured, such as an order status page for tracking.

2. Open the FedEx Web Integration Wizard.

3. Enter your FedEx account information and set up a merchant account profile.

4. Select which services you would like to appear on your website (shipping, tracking, rating, or returns).

5. Answer a few questions about your shipping characteristics.

6. Select a design to match your website needs.

7. Click "Get Code" to automatically generate HTML code based on your input.

8. Copy and paste the HTML code into your website files where you would like the shipment information to appear.

The best part of this FedEx integration is that it can help you save money. Through a PartnerShip-managed shipping program, you receive significant discounts on select FedEx services. If you're not sure if you qualify for one of our small package shipping programs Contact Us and we'll find the solution that's right for you. Also, if you click the button below, we can provide you with a free, no-obligation shipping analysis to determine how much we can help you save on your small package shipping.

FedEx and UPS rates are increasing in 2020! Make sure you know what to expect so you can mitigate the impact to your bottom line. Our free white paper breaks down where you'll find the highest increases and explains some of the complicated changes you need to be aware of.

Businesses are gearing up for the inevitable increase in traffic that comes with the busy holiday season. Luckily for shoppers, they no longer have to face long lines and crowded parking lots to get their shopping done during this busy time — they can choose to do it all online.

In the past several years, Cyber Monday has been catching up to Black Friday in popularity, offering consumers an alternative way to get the best deals while crossing names off their —nice list.' Online retailers have undoubtedly already begun preparing for Cyber Monday by ramping up marketing efforts and making sure their websites can handle the increased traffic.

If you're one of the businesses gearing up for Cyber Monday and the rest of the holiday season, it's important to not forget the basics of optimizing the online shopping experience for your customers. Shipping is a very important component of the online sale process and a key part to your ecommerce success. Here are some shipping best practices to keep in mind:

• Be transparent. Include shipping costs on the product page, instead of hiding them behind a login page, and give extended information on what the customer can expect from each shipping option.

• Consider a free shipping strategy. You could provide free shipping at a minimum order price, offer free or reduced shipping to your best customers, or offer it for a limited time. For more ideas, check out How to Effectively Offer Free Shipping.

• Keep your customers in the loop. Arguably one of the biggest downfalls of online shopping is the waiting game, so let your customers know their order is in good hands. Email them a receipt confirmation of their order once they place it, notify them when it has shipped, and most importantly provide them with the tracking number.

• Make returns easy. There is an increased element of risk when shopping online. Consumers often worry What if it doesn't fit? or What if it doesn't work like I thought it would?. Give your customers the reassurance they need by presenting them with a simple and hassle-free return policy. Better yet, make that policy clear early on in the sale process to ease their nerves and ultimately help secure the sale.

• Reduce your overall shipping costs. Work with your shipping partners or 3PL (like PartnerShip) to ensure you are saving as much as possible on your shipping. You can pass on any savings you garner to your customers or use it to re-invest in your business. 

Implementing these basic best practices for shipping will provide you with a good foundation for the success of your online sales during this holiday season and beyond. PartnerShip can help you in all facets of your shipping and logistics — not only outbound to your customers, but also inbound from your suppliers. For a free shipping analysis click the button below.

If you've ever done any online shopping, you're probably familiar with those two little magical words — —free shipping!' As a consumer, it's great — who doesn't love free? But as a small business trying to find your place in the wide world of e-commerce, it can be a little intimidating. As free shipping becomes more common, many customers are now coming to expect it; creating a wide range of costs and benefits for retailers. However, many retailers have experienced benefits, including increases in sales and customer retention, that outweigh the costs.

There are several ways you can offer free shipping to your customers without sacrificing profits. Here are some options to consider:

• Provide free shipping at a minimum order price. Try providing free shipping at a minimum price point that's above your average order size. If you offer free shipping on orders over $50 for example, a customer who has $49.99 or less in their shopping cart is likely to purchase an additional item to reach that benchmark for the deal.
• Offer free shipping on orders for a limited time. With the holidays fast approaching, customers are looking for the best deals. Providing a short window of time for free shipping could be just the right trigger for a sale.
• Target your best customers. Instead of presenting the masses with free shipping, target a select group of customers you can email to increase lifetime value.
• Create a flat shipping rate. Customers like knowing what costs to expect when shopping online. There's nothing worse than filling up your shopping cart, expecting to pay a certain price, and getting slammed with higher-than-expected shipping costs at checkout.
• Use a one-time fee. Shipping clubs with an annual fee can be a great way to entice customers and drive customer loyalty. A good example of this is Amazon Prime. Customers pay an annual fee to shop on Amazon.com and receive unlimited free two-day shipping.
• Offer free shipping on special products. You can offer free shipping on products with higher profit margins, on products where you have excess inventory, or any special item you're looking to promote.
• Reduce your overall shipping costs. Work with your freight carriers or a 3PL (like PartnerShip) to ensure you are saving as much as possible on your shipping. Any additional savings you can garner will ensure you're overall profit margin is not negatively impacted by any free shipping promotions or offers.

Once you've decided how you want to offer free shipping to your customers, it's important to promote it. Use email marketing to announce it to your customers and advertise it on your website so when your customers are shopping, they can't miss it. Also, be sure to be very transparent about how to receive free shipping if you're not offering it on everything outright. If the customer has to complete an action (i.e. order at least $50, sign up for a shipping club, etc.), make it clear in the beginning what that action is.

Once you've implemented your free shipping strategy, make sure to measure it. Take a look at the costs including increased IT expenses, customer service issues, and your shipping expenses. If these costs outweigh the benefits (increased revenue and an increased customer lifetime value) you should re-evaluate. You may need to experiment with your tactics to find the one the works best for you.  

Through a PartnerShip association shipping program, you can save on select FedEx^® services for small package shipping and with LTL freight carriers for large shipments — savings that can be used to fund a free shipping offer to your customers. Want to learn how another business used free shipping to improve their bottom line? Click here to read a case study featuring a PartnerShip customer that used its PartnerShip savings to implement a free shipping strategy. To find out how PartnerShip can help you save on your shipping costs, click on button below for a free, no-obligation shipping analysis.

Over the past year, we've written and shared a number of articles that contain tips and suggestions for those of you that are new to shipping. Since many of our current and future customers are owners or managers for small businesses, we know that shipping is just one of many responsibilities that you juggle each and every day. If you're new to PartnerShip, here is a "baker's dozen" collection of articles that may help you get started:

• Small Businesses Cope with Rising Shipping Costs
• New to LTL Shipping?
• Small Package versus LTL Freight
• 4 Ideas to Reduce Shipping Costs
• Consolidate Orders to Save on Shipping
• 3 Steps to Take Control of Your Inbound Shipping
• Vendor Prepaid versus Inbound Collect Shipping
• How to Calculate Freight Density
• What You Need to Know About Shipping Internationally
• 8 Excuses for Not Working with a 3PL Provider
• New to Trade Shows and Exhibit Transportation?
• Everything You Need to Know About an Exhibit Transportation Provider
• A Free Freight Analysis