Time-Saving Shipping Tips Any Small Business Can Try

March 1, 2023 at 11:54 AMJen Deming

If you're a small-business owner, you know that shipping your products can be a time-consuming and frustrating task. When you have limited resources and staff, every wasted second counts. But it's time to take action - there are ways to make small package shipping easier, and faster, for you and your business. 

If You're Shipping Clothes, Don't Sleep on These Pro Tips

February 20, 2023 at 1:07 PMJen Deming
If You're Shipping Clothes, Don't Sleep On These Pro Tips

The online apparel industry is kind of a big deal. In fact, apparel and accessories accounted for 29.5% of all ecommerce sales in 2021 in the US alone. While shipping clothes seems pretty straightforward, you must master packaging, item weight, returns, and more to be successful. We’ve compiled the definitive list of unique tips for clothing retailers that will help ensure you’ll have the competitive edge.

Tip 1: Keep costs low with flexible packaging options 

Apparel shippers have a unique advantage over other ecommerce retailers: more packaging flexibility. This ability to use a variety of different packaging types allows greater cost control. Malleable items like clothing are tougher to damage than rigid, breakable items such as home goods, for example. Because of this, many apparel retailers can ship in alternative packaging types like poly mailers, envelopes, or recyclable bags instead of boxes, which can cost less and also offer greater customization options.

Another unique advantage of clothing is that it can be adjusted within the package to avoid higher shipping charges due to dimensional (DIM) weight. Most lightweight items are at an increased risk, but pliable fabric items like clothing can be folded and fitted to reduce extra space more easily. Whatever you can do to avoid wasting space will help you out in the long run.

Tip 2: Use apparel’s high return rate to your advantage

Retail returns are a particularly impactful affliction when it comes to the apparel industry, especially with online shopping. In fact, 88% of customers have reported returning clothing in the past. Sizing, color, fit, pricing, or something as simple as buyer’s remorse may encourage a customer to return their product. The key to navigating returns starts with shifting your perspective on them in the first place. Returns actually give you an opportunity to further engage with customers, and can convert online-only shoppers into brick-and-mortar customers. Your customer may initially prefer the quick refund of an in-store return, but after checking out your products in person, they may be more likely to exchange or accept a store credit for later use.

Shifting your attitude away from returns as a necessary evil to a more impactful part of your business strategy as a growth driver is essential. When used correctly, returns can actually result in higher net sales from your most profitable customers. Receiving excellent customer service during a return will increase confidence in a brand. Helpful measures such as adding return packaging and instructions, or sending follow-up emails to assess the buying experience, can strengthen the customer relationship and keep them coming back for more.

Apparel ecommerce data

Tip 3: Offer free shipping more successfully with scalable threshold strategies

With free shipping as a major expectation amongst consumers, ecommerce retailers can struggle with how to implement a strategy that is viable. Apparel retailers have it a bit easier than other shippers, due to the variety of options available. Implementing free shipping by using a threshold (“minimum order”) strategy often is the easiest way to give customers what they want while remaining a profitable business. 

First, you must figure out what your minimum threshold should be by looking at gross profit margin and average shipping costs. After you come up with that figure, consider offering the following value-centric options so that it’s easier to hit a specific order amount:

  • Product bundles - consider bundling options of most commonly-purchased items that customers go for in multiples, and pricing the bundle at your threshold. Example: 6 pairs of socks for $25
  • BOGO offers - offer BOGO deals that will get your average order value up and hit the minimum. Example: buy a pair of jeans for $40, get the second pair half off to hit a threshold of $60 
  • “Shop this outfit” - spotlight entire outfits, from basics to accessories. Make the price of each item clear, and display in virtual showrooms grouped by theme, like a season or occasion. Customers love to visualize how to put pieces together, and clearly breaking down the price for each item will help customers do the mental math to get to that threshold.

If you do offer free shipping, you cannot over-communicate the minimum order amount. It’s important that the shopper knows how much they must spend during every step of the order process. That way, they don’t reach the checkout and abandon their cart due to shipping frustrations.

Tip 4: Take advantage of shipping discounts exclusive to clothing retailers

No matter what industry you’re in, you should be aiming to keep your shipping costs low. Optimizing your packaging, ensuring you have accurate shipping details, and leveraging returns can all help, but checking into discounts is always smart.

Some carriers may offer limited-time promotional pricing or volume-based discounts, but your business needs reliable discounts that don’t have an expiration date. Many association groups and trade organizations within the retail industry offer shipping discounts as a member benefit. PartnerShip works with over 130 groups to provide members discounts that can offset daily shipping costs. Contact our team to see what’s available to you.


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3 LTL Freight Fees That Are Actually Worth Your Money

January 19, 2023 at 3:04 PMJen Deming
3 LTL Freight Fees that are actually worth your money blog title image

Keeping shipping costs low should be a goal for any LTL freight shipper, and is a smart tactic to successfully manage business expenses. What you may not know is that there are some scenarios where spending a little bit more can actually be beneficial. In certain cases, paying extra for an LTL freight fee may help avoid headaches, improve service, and create more efficiency. Let’s take a look at three scenarios where the fee is worth the extra cost.

Spend on: Freight Insurance

Probably the most important added fee that is worth the cost is extra freight insurance. The fact is that despite your best intentions (and packing procedures), your freight will at some point encounter damages and loss. Thinking that you’re safe with a claim payout from the carrier will lead to trouble. 

We hate to break it to you, but payouts are usually pretty low, and don’t often approach the actual value of your shipment. The process is slow, tedious, and complicated - it's very easy to make a misstep that can jeopardize the approval of the claim. If you do acquire approval, your payout is based on dollar per pound and freight class, which can complicate things. Lower freight classes typically have lower dollar per pound payouts, so a discrepancy between actual shipment value can make it challenging to recoup your losses. Other freight classes, especially those that include used items, may not be covered at all.

Freight insurance usually comes at nominal cost with major extra coverage. The payout is based on the actual value of your freight, and you won’t have the responsibility of proving that it was the carrier that caused damage to your shipment. You also won’t be so hard-pressed for time in submitting a claim, and your payout will be faster. A quality broker should offer options to add on insurance coverage to your loads. When requesting a quote, just make sure to mention that you’re interested in additional coverage - for a minimal fee, you should be protected.    

Spend on: Special Services

It’s always a smart idea to make sure your warehouse is well-stocked with proper loading equipment, and that your staff is adequately trained. But, sometimes you simply don’t have the resources. 

ALTL Fees Tips

Shipping locations without docks, small teams with low staff, and limited access businesses or special loads all warrant the extra money. Carriers offer a slew of extra services that cost money, but can be a life-saver depending on what you need to safely move your load. Liftgates, refrigerated trucks, and conestogas all fall into this category. You can also request driver assistance with loadings or delivery. While this isn’t a typical responsibility for the driver, if you’re willing to pay a little more, you can secure the extra help.

The most important thing about adding on these premium services is planning for the extra cost so that your invoice isn’t a surprise. Make sure you quote accurately, and include any additional options at the time of your request. If you’re unsure whether something may come with a hefty price tag, consult your broker or the carrier directly - especially since these services usually vary in cost across carriers.

Spend on: Carrier Appointments

Certain types of businesses require very specific shipping procedures and protocols. This happens often with high volume shippers that have trucks arriving all day long. These businesses frequently require appointments for delivery and pick-up. Grocers like Whole Foods or Trader Joe’s, and mass box stores such as Walmart and Target fit into these categories. Appointments help curtail truck pile-up and keep perishable goods stable. 

Some businesses are designated as limited access, and may also operate within restricted shipping hours, like schools, universities, prisons, churches, or construction sites. Appointments can help ensure arrivals fall within that open window and avoid unexpected deliveries that may disrupt business operations or cause scheduling issues. 

LTL fees to avoid

Neglecting to follow any business’s shipping and receiving protocols may result in a driver being sent away, which will likely incur missed appointment or redelivery fees. If you are shipping fresh produce and other perishable goods, any major delays are disastrous, resulting in damages to the load. Make sure you know whether or not your load will require appointments, and schedule them in a timely manner. Be extra mindful of any new locations you may be working with, and make sure any changes are communicated between all shipping parties. 

Don’t be afraid to spend when the circumstances are right

It’s important to be budget-minded, but the most successful shippers know when to shell out versus when to save. If you need freight insurance, special services, or appointments for arrival, it makes sense to pay just a bit more to ensure less headaches down the line. These extra services ultimately help your freight - but you need a plan. PartnerShip can help determine which “extras” make the most sense for your business.  

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3 Freight Claim Mistakes That Carriers Love You're Making

January 6, 2023 at 12:39 PMJen Deming

Freight damages and lost shipments are the worst. Submitting a freight claim in order to receive compensation from the carrier can be challenging, and if you don't do it right, you're unlikely to get much of a payout. In fact, certain mistakes that you might be making can pretty much guarantee a denial or low payout - and have the carrier jumping for joy.

Why Offering Free Shipping for Your Business is Easier Than You Think

December 13, 2022 at 10:14 AMJen Deming
Why offering free shipping is easier than you think

As a consumer, the words “free shipping” can create a huge incentive that pushes you to purchase. The expectation for most shoppers is that there will be some sort of free option. However, many retailers are still hesitant to offer free shipping, or stuck on how to make the choice available to consumers while still protecting their bottom line. Let’s take a look at the three most common misconceptions about offering free shipping, and how you can implement strategies to make it work to your business’s advantage.

Misconception #1 – Absorbing shipping costs will cut into my bottom line

If we’re really being honest here, it’s important to note that free shipping isn’t really “free”. Transportation services require time and effort from the carrier, so someone has to pay for it. If it’s not your customer, then it will have to be you. If not addressed correctly, you will have to absorb costs, and this will decrease your margins, overall.

The good news is that offering free shipping to your customer can have a major positive impact on your sales because it’s viewed as a huge value-add. In fact, most consumers are willing to spend up to 30% more online if they know they won’t be paying for shipping. As a top incentive, a further 93% of shoppers say they will take action to qualify for free shipping by adding more items to their order. By offering free shipping, you are going to boost sales and increase your average order spend. In time, the increase in revenue will ideally offset your shipping costs.

Pro tip: Set a minimum amount threshold to qualify for free shipping. 

To make free shipping a viable strategy, it’s probably not smart to offer the service on just any order that is placed. Because shipping costs fluctuate, it can be hard to predict consistently. By setting a minimum order amount, you’ll help ensure that the revenue from the sale will offset the costs of transportation. Determine your minimum order value in advance, and be strategic about communicating that minimum amount during every step of checkout.

Misconception #2 – Building shipping cost into product price will scare customers

Why offering free shipping is easier than you think

To counter the cost of shipping, it may make sense to increase your product price. But this can sound like a scary notion. Raised prices turn off customers and decreases your competitive advantage, right? The truth is, by increasing prices even minimally, while offering a high-value service like free shipping, you will see a boost to your net margin. 49% of all cart abandonment occurs due to sticker shock at the shipping point of checkout, not due to product price. Moderate price increases are generally justified by the customer, as long as fulfillment expectations are being met.

Pro tip: Product pricing should match what your customers are willing to spend and the type of customer you are trying to attract.

When building shipping costs into the price of your products, it’s always important to keep in mind who your target consumer base is. For example, a premium, brand-name shoe retailer can get away with a higher minimum price point than a book seller. Adding the cost of shipping into product price is a legitimate tactic that ensures you're covering your bases, just keep your price points fair and realistic.

Misconception #3 – The demand for free shipping isn’t there for my business 

Unless you’ve been living under a rock, you know that free shipping has pretty much become the industry standard. Thanks to large ecommerce companies like Amazon, consumers expect shipping to be fast, free, or a combination of both. No matter whether you’re selling t-shirts or toolkits, the demand for free shipping is there for any industry. In fact, 66% of consumers want free shipping on all orders, regardless of the total, and 88% expect it when their order exceeds a certain amount. Even more alarming, 61% of shoppers say they are “somewhat likely” to cancel their order if free shipping isn’t offered – that’s a big old ‘yikes’. In short, when the majority of your consumer base expects some type of free shipping, it’s time to stop stalling and decide how to offer the service instead.

Pro tip: Explore ways to “test out” free shipping with offers and promotions.

You don’t have to jump right into a committed strategy right off the rip – dipping your toes in can help determine which tactics work best for you. Consider offering new customers, or rewarding existing ones, with a free shipping promotion. Implement VIP or loyalty programs that allow your customers to sign up and receive free shipping as an incentive. You may even benefit from offering free shipping on select items (perhaps those with a higher price point). By testing out different methods, you can really look at the shipping costs you incur, what your minimum order threshold should be, and refine your strategy from there.

Discounted shipping options help you and your customers

No matter which tactic you decide is best when offering free shipping to your customers, it’s extra important to keep your shipping costs low. You might not know that there are often shipping discounts available through memberships within trade associations, chambers, and industry groups. PartnerShip works with over 130 groups to provide their members with discounts on FedEx services. Contact our team to find out if you qualify.

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4 Questions You Must Ask About Your Freight Broker's Carrier Network

November 9, 2022 at 11:50 AMJen Deming

When it comes to the carriers that can move your freight, "more is better", right? While that may be true for some, the quality of your partner carriers may be more valuable than quantity. If you're looking to add new carriers to the mix by working with a freight broker, make sure to ask the big questions to determine if their network is right for your needs.

Freight Carrier Closures for the 2022 Holiday Season

November 3, 2022 at 1:47 PMJen Deming
2022 Freight Carrier Closures

As we near the end of 2022, it’s crucial to plan ahead for shipping through the holiday season.  Freight demand is starting to show signs of decreasing but continues to strain available carrier capacity. As a result, transit times are still a bit unpredictable. 

Planning your shipping schedule during the final months of the year will be extra important. To avoid extra stress, take note of when your carriers will be closed during the holidays. 

Freight carrier closures

  • Saia LTL Freight – will be closed November 24 - 25, December 23 - 26, and January 2.
  • YRC Freight – will be closed November 24 – 25, December 24 – 26, 31, and January 2.
  • XPO Logistics – will be closed November 24 – 25, December 23 – 26, and January 2.
  • ArcBest – will be closed November 24 – 25, December 24 – 25.
  • R+L Carriers – will be closed November 24 - 25, December 24 - 26, and January 2
  • Estes – will be closed November 24 – 25, December 23 – 26, and January 2.
  • Dayton Freight – will be closed November 24 – 25, December 23 – 26, and January 2.
  • Pitt Ohio – will be closed November 24 – 25, December 23 – 26, and January 2.
  • AAA Cooper – will be closed November 24 – 25, December 23 – 26, and January 2.
  • TForce Freight – will be closed November 24 – 25, December 23 – 26, and January 2.

Avoid being left out in the cold this holiday season

Freight shipping during peak shipping months can be extra-challenging, but you’re not alone. With over 30 years of holiday seasons under our belt, the freight experts at PartnerShip can help you ship smarter. 

Please note that our office will be closed November 25-26, December 26, and January 2 so that we can celebrate with our families. Happy Holidays!

Which Shipping Strategy is Right for Your Retail Business?

October 26, 2022 at 9:50 AMJen Deming

Choosing the right shipping strategy can help increase profitability, conversion, and repeat business from your customers. But, how do you know which one is right for you? We take a look at the three most common small package shipping strategies for retailers, so you can decide what makes sense for your business.

How To Best Protect Your Freight From Freezing

October 13, 2022 at 11:13 AMJen Deming
How to Protect Your Freight From Freezing

Winter is coming, and that means large parts of the nation will be impacted by cold, freezing temperatures, and adverse weather conditions. Certain types of freight, like beverages, electronics, and pharmaceuticals, are especially at-risk for damage during the winter months. The good news is that there are ways to protect your freight from freezing, which can help avoid both damages and cost challenges during the winter months. But you must be vigilant and follow three essential strategies.

Strategy 1 – Ensure your prep and packaging can handle cold temperatures   

Protecting your freight starts with you, the shipper, and proper packaging and preparation. To make sure that your freight kicks off its journey safely, make sure to use the following tactics to avoid issues:

  • Know your product: Different types of products have varying temperature minimums, so first and foremost, you should determine what temperature ranges are safest for your freight.
  • Group like products together: When palletizing or crating your loads, make sure similar product types (and temperature ranges) are grouped together for maximum safety.
  • Use insulated packaging: When boxing up your product, make sure items are packed with insulating materials, like foam core, cotton or paper fiber, or insulated box liners.
  • Wrap packed pallets: Insulated pallet covers, or specialty cargo blankets can help trap heat inside, making sure your products stay a warm and consistent temperature.
  • Track temperature variations: Many shippers opt to use smart thermometers that can help track shipment temperature and detect any shifts that may impact the product.
  • Load quickly and efficiently: Your loading team doesn’t have the luxury of time during the winter. Load carrier trucks quickly to minimize exposure to low temperatures and other weather risks like rain and snow.

Strategy 2 – Become familiar with specialized temp-control equipment options

To be completely honest, the equipment you choose will make or break your freight. Most carriers, especially large national carriers like TForce Freight and YRC Freight, offer temp-controlled services and have specialized trucks in their fleet that can manage freeze-protection. 'Reefer' (refrigerated) trucks aren't just used to haul frozen products during the summer. They can also be used to maintain a constant temperature for at-risk freight during the colder months. 

Reefer freight

When arranging your temp-sensitive freight, it’s important to contact your preferred carrier and learn about what options they offer. Communicate your shipment’s needs, starting with product type and what the required temperature range must be. Carriers can help secure a reefer truck, offer heated truck options, or even may provide alternative heating solutions, like portable or built-in trailer heating units. 

After communicating with the carrier and deciding which temperature-control options are right for you, it’s important to note temperature requirements on your bill-of-lading. As with most special requests, this not only gives the carrier direction on your needs, but it can also be used as a point of reference for liability should something go wrong during transit. 

Keep in mind, that temperature-control services are considered accessorials, and will incur charges and fees that may vary by carrier. Building those fees into your shipping costs is best done early on in the transportation process.

Strategy 3 – Stay on top of delays and weather conditions

Not every part of the United States will be impacted by inclement winter weather – but most of it will be. Snow, rain, ice, and even wind can create major issues for truckers during the winter season. It’s super important to research the path that your shipment will be taking. Don’t let your load fall prey to the common “out of sight, out of mind” misconceptions some shippers succumb to.

Data Graphic

When shipping LTL, your load won’t travel from point A to point B in one straight shot. The further your load travels, the more varied its path will be. If your shipment enters any of the high-risk zones like the Midwest, New England, or Central U.S., it’s extra crucial you stay on top of weather updates for your shipping lane. When the weather is bad enough, it’s in your best interest to delay shipping until it clears, if you can swing it. Road closures and rerouting may be hard to predict, so it’s always smart to build extra time into your transit.

Shipping over the weekend is always tricky, even in the best-case weather scenarios. But in the colder months, you will likely encounter extra challenges. Because weekends are considered “dead freight” time, your loads will sit and be exposed. Your best bet is to ship early in the week and avoid weekends all together, but if you have to, make sure you communicate with the carrier about keeping the temperature-control running while idle.

Because freight transit can be so unpredictable during cold weather, always keep in mind that you should be keeping alternate shipping options open. If you have a larger freight shipment, a dedicated truck may be a viable alternative. While pricey, keeping room in the budget for emergency scenarios like weather delays is a smart plan of action.

Shipping freight safely in winter is possible

Winter weather freight shipping can be tricky, but it’s not out of the question. You will need to strategize even more than you’re used to, and take every precaution necessary to avoid slip-ups. Keep in mind that now is not the time to take any unnecessary risks just in an effort to save a buck. PartnerShip can help you keep on top of cold weather shipping issues, including communicating with carriers and staying on budget. If you’re going to be shipping this winter, make sure to contact our freight experts so your freight is delivered safely. 

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What Manufacturers Want: We Talk Shipping Tips With an Industry Insider

October 7, 2022 at 12:07 PMJen Deming
Manufacturing Shipping Tips

Manufacturers are kind of a big deal. Take a look around, and you’ll notice that the products, supplies, equipment, and tools they produce are everywhere. Lately, conversations about manufacturing are shifting, as the industry itself is evolving to meet new expectations and demands. In order to gain some insider perspective, we reached out to our industry contacts and association partners. Holly at Jatco Machine &Tool Company, Inc., NTMA member and PartnerShip customer, was generous enough to provide some expert insight.

  • What specific shipping challenges do manufacturers face? What do they do to combat those issues?
    Holly: Some specific shipping challenges would be the balance between cost and delivery times, items arriving on time and undamaged, difficulty of creating/placing shipment. Some things we do to combat those issues are utilizing PartnerShip and packaging our items up ridiculously well. Partnership offers us savings by combining shipments, and they make it so easy to create a shipment. They literally do it all for you!

  • What is the most important factor related to shipping for manufacturers and why?
    Holly: It’s hard to choose one. Obviously, safety goes without saying and should just be a standard for everyone. Other than that, it would be delivery times. Sending an item to a subcontractor can become a process. Two days to ship freight, maybe two or three days for them to do the work, and then another two days back is a full 7 days eating into our deadline. We’d like to get freight to a subcontractor overnight and vice versa. And honestly, two days is not terrible!

  • How can PartnerShip make life easier for manufacturing businesses? 
    Holly: I think that they really do all that they can to be efficient and easy to work with. I enjoy calling and having someone fill everything out correctly, search for rates, and give me the best options.

  • What do we, and others in the industry, need to know about manufacturers and how to best address their shipping needs?
    Holly: We have one-two shipments with Partnership per month. I’m sure others have more or varying amounts. It’s nice to know that we can receive great rates based on merely being a partner verses number of times we ship. We are a small business doing big things all over the country. Shipping will always be a part of that. Partnership makes that aspect as easy as possible.

Manufacturing Shipping TipsHolly brought up some important points about the distinct challenges that many manufacturers face, like damage concerns and on-time freight delivery. If these are some key concerns you share,  here are some resources that can help you strategize and ship your loads successfully.

At PartnerShip, we celebrate manufacturers as an industrious, pivotal sector of our economy. Through constant growth and adaptation, manufacturing businesses continue to be inspiring, and we are excited to help your businesses play such a cutting-edge part of the future. If you’re interested in learning how PartnerShip can help you and your manufacturing business ship smarter, contact our team.